The creative director of NCS Colour, Karl Johan Bertilsson, presented the 2024+ color trends while underlining the importance of contrasts for vision. Color can spark passion and wellbeing, and even the slightest chromatic difference can have an enormous impact.
It’ll be a year of action and evasion, with a strong desire to return to nature.
The group of trend experts has identified four trends, the main aspects of which include a preference for more chromatic colors, the strong presence of dark shades and the desire for natural nuances.
The first trend, rich in color contrasts, represents the digital natives generation who live between the physical world and the metaverse, so they need pure and cheerful colors, which are present in both environments.
Pink is becoming increasingly popular in interior design, green evokes the vitality of nature, while yellow is used in a more innovative way with greener shades as opposed to red.
The colors in this trend have already been formulated by our color specialists for the design of surfaces and materials. They are also included in the ICA Color tintometric system.