The creative director of NCS Colour, Karl Johan Bertilsson, presented the 2024+ color trends while underlining the importance of contrasts for vision. Color can spark passion and wellbeing, and even the slightest chromatic difference can have an enormous impact.
It’ll be a year of action and evasion, with a strong desire to return to nature.
The group of trend experts has identified four trends, the main aspects of which include a preference for more chromatic colors, the strong presence of dark shades and the desire for natural nuances.
HEART / STOP
Red symbolizes the stop but also love and hope. This trend denotes a desire to stop what’s not going well and to make happen what we desire. Red is combined with contrasting blue and a neutral shade.
The colors in this trend have already been formulated by our color specialists for the design of surfaces and materials. They are also included in the ICA Color tintometric system.