China international woodworking machinery & furniture raw materials fair
Guangzhou [CHINA]_March 28-April 1, 2015
ICA Group participated for the second year in the INTERZUM
expo in Guangzhou, the leading Asian event in the sectors of woodworking, furniture manufacturing and interior design.
The group has a presence in China through ICA China
, which has been operating since 2013 and has its headquarters in the city of Zhongshan.
Representing an important opportunity to raise the group’s profile on the Chinese market, the trade show enabled ICA China to highlight its extensive range of coating products for wood, glass and melamine paper
The latest on-trend products showcased for the benefit of the Chinese design sector included the Luxury
line and the Contract
line, composed of fire-retardant coatings, alongside the Urban Matter
line, enriched by new material-like effects. Also on show at INTERZUM was the new Arborea Color
system of water-based colors and effects for the protection of frames and shutters and other wooden objects intended for outdoor use.