NCS 2020 colors - Human Identity trend

We have reached the last stage of our journey through the style and color trends

selected by NCS. After introducing Evolving Eclecticism, Shades of Incognito and New Masculinity, here's Human Identity, a style that celebrates the creation of a new identity projected into the future.

Artificial intelligence has gone from science fiction movies to reality, becoming part of our daily lives. Human intelligence and artificial intelligence coexist and give life to a new identity, expressed by the Human Identity style. This trend is dominated by blue, a color that recalls the digital environment, and green shades. The materials are combined by contrast, mixing hard stone and smooth suede, glossy and matt surfaces, as well as irregular and regular shapes.

Our coatings are available in all the colors from the Human Identity palette.

Here a few inspirational ideas.

Discover the new colors, effects and combinations

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The best way to stay up-to-date on the world of ICA Group and to find out about its new effects. Videos, images and catalogs will allow you to get up-close and personal with the latest color trends and the most innovative finishes for both exteriors and interiors.

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