ICA Group's new t-shirt
The success of the Urban Matter
line and of the metropolitan style provided the creative impetus for the design of ICA Group's summer 2015 t-shirts. This is how the new “URBAN SUMMER 2015” t-shirt
Over the past year, ICA Group's Research & Development laboratory has concentrated on the design and formulation of material-inspired shades and effects
, with a refined, up-to-the-minute look
aligned with the latest trends in the world of design. This gave rise to the idea of promoting the Urban Matter range with a visual style that resembles the skylines of the great metropolises. The same graphic design has been re-cast in a summer key for the t-shirts.