INTERZUM Cologne 2017
Inspiration for the places of the future
“Paint out of the box” is the message that the ICA Group launched at the INTERZUM 2017 of Cologne, the two-yearly appointment of international renown which acts a platform for new trends in the sector of interior design and the design of place of the future.
A memorable moment in time which began with the official acceptance of the Interzum Award in the Intelligent material & design category for Iridea BIO - the wood coatings range made with resins derived from waste vegetable matter. This prestigious award was collected by Lorenzo Paniccia Technical R&D Manager and Piero Paniccia Technical R&D Director of the ICA Group.
Amongst the new products showcased in addition to the Iridea Bio coatings, there was also the “Antiche Armonie” range - new shades inspired by a rural Italian lifestyle; this range is a well suited to modern furnishings as it brings out the warmth and beauty of wood. The recently extended “Urban matter” line with new on-trend tactile effects for application to wood also aroused much interest.