November 13, 2018 - News

The IDEA exhibition arrives at the Dutch Design Week

After the success at the Milan Fuorisalone and at Copenhagen's Rundetaarn, the IDEA exhibition moves to the Dutch Design Week


Our BIO coatings are on tour around the world with the fun and ironic IDEA - The Design Supermarket exhibition, curated by Niklas Jacob and involving 18 international designers.

After the success at the Milan Fuorisalone, the IDEA exhibition moved to Copenhagen's Rundetaarn and then landed at the Dutch Design Week in Eindhoven from 20 to 28 October.

Eighteen designers coming from 6 different countries were asked to realize flat-pack, self-assembly projects by the Danish designer Niklas Jacob, as a fun and ironic tribute to IKEA world. Hence the name given to the exhibition, which hilariously evokes that of the Swedish giant: IDEA, The Design Supermarket. So here is a table for antisocial people called Chatt, a dining table for those on a diet called Diät, or Grandiös, a pedestal for the egocentric ones, the hiding-lovers wardrobe, with a seat inside to sit comfortably, the bookcase for just one book and many other works.

All the items designed were coated with IRIDEA BIO coatings, which are made from renewable, non-toxic and eco-friendly raw materials that allow to drastically reduce CO2 emissions into the atmosphere. A choice that improves people's health both at work and home.

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