The virtual treatment of wood

From today, it is possible to choose the color of your wooden furniture using the innovative Wood Look technology. This is the latest outcome of the ongoing research carried out in the ICA Group laboratories: a software program for the virtual treatment of wood with high-definition ICA Group colors and effects.
Wood Look is a real-time configurator that has been designed by the Italian group to present its colors and innovative effects directly on the 3D image created and used by furniture producers. In other words, the client can view and select the color of its own products in a highly realistic way, more instantaneously than ever before.

There are numerous advantages:
  • enabling the client to see the final result of the application of a coating without requiring the creation of prototypes
  • offering architects and interior design professionals the possibility to see realistic colors, effects and combinations.

ICA Academy
ICA Academy
ICA Group’s training school, which was established with the objective of making the most of the group’s resources through the delivery of training programs and through the identification of talented young people who aspire to become international managers.

application book

The best way to stay up-to-date on the world of ICA Group and to find out about its new effects. Videos, images and catalogs will allow you to get up-close and personal with the latest color trends and the most innovative finishes for both exteriors and interiors.

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