ADVERTISING CAMPAIGN
2011 Publicity CampaignICA WOOD COATINGS_TAILORED TO MEASURE
ICA unveils its new publicity campaign, which focuses on the exceptionally high level of customization afforded by its products – a feat achieved thanks to the company's 40 years of industry experience.
The exceptionally high level of customization afforded by ICA products – the result of the company's 40 years of industry experience – makes it possible to leverage the concept of “made-to-measure coatings” and to promote the fact that the company offers the important added value of being in a position to meet each client's specific requirements, always with maximum respect for the environment.
This is the idea underpinning the evocative, somewhat ironic but highly photorealistic image depicting a “surreal” dress made entirely of wood, draped on a wooden hangar.
ICA wanted to concentrate its marketing on the highly customizable nature of its products – “high-fashion” coatings that deliver cutting-edge aesthetics and quality.
Advertising campaign 2010 - MY LAB
THE NEW COLOR SENSATION
ICA Group will be making a prestigious appearance at TORTONA 31 as part of the IMPACT-INNOVATION project of the FUORI SALONE 2010. Receiving its world premiere will be the new MY LAB system, which has been created for designers and architects who need to come up with never-before-seen contrasts and tone-on-tone solutions using the new “liquid metal” colors.
The ICA GROUP exhibition space at the FUORI SALONE 2010 (TORTONACUBE, IMPACT-INNOVATION, TORTONA 31, OFFICINA 2) will be open from 11am to 9pm, April 14 - 19, 2010.
Advertising campaign 2009
ICA wood coatings: the cream of the crop
The campaign was conceived with a view to highlighting a number of the fundamental values in which we believe strongly: technological research, passion and expertise. These are values that are translated into the work we do and into our ongoing commitment to protecting the earth's resources by creating products with low levels of environmental impact. The messages were summed up in a single image: a wooden flower. The flower symbolizes not only the beauty of nature, but also delicateness and color in its ideal state. As such, the flower is the perfect embodiment of labor, creativity, lightness and beauty, and is all the more appropriate since it is made from wood, the material that we have worked with from the outset, achieving excellent results.
Advertising campaign